Tuesday, May 5, 2020
Globalization Results in the Disappearance of Different Cultures
Question: Describe about the essay Globalization results in the disappearance of different cultures? Answer: Globalization is one of discussed topic these days. People across the nations are becoming indistinguishable in many ways: food habits, standard of living and as a result of this many new cultures are generated. The aim of this essay is to assess the changes in cultures with respect to globalization and discuss about the purpose of this culture changes and to what extent the changes within the society as well as across nations are occurring. Some relevant examples of globalization will be discussed in this essay. (Nagla, B. (2010)). According to Watson (2008) it is quite evident that that McDonalds, a famous fast food chain of restaurants in Hong Kong can be taken up as an example of globalization and transnational culture. People in Hong Kong have adopted to this kind of food which more like American style breakfast of eggs, muffins, pancakes and hash brown potatoes but the people of Hong Kong do not consume it as whole me. This is because they find the food served by the McDonalds more like snacks. McDonalds has also changed citizen of Hong Kong views and opinion in some areas, for example people who serve in McDonalds greet and serve their customers with a smile which is something that usually people dont receive this on shopping from any other outlet. In 1977, McDonalds took an initiative towards cleanliness and was successful in that. The toilets in the McDonalds outlet were cleaner than the washrooms of any other houses in the vicinity. We can interpret this type of behavior as the borrowed habits probably from the Western Culture. (Ammsa.com, (2015)) With the advent of McDonalds the lifestyle and food habits changed and his do not evolve conflict with the old tradition but if native tradition comes in conflict with the some kind of innovation- many people will tend to take the side of the primordial tradition. According to me, Watson has indicated areas where traditional customs have been influenced by McDonalds, he is of the opinion that they are not co mpletely overtaken and this may exert some pressure back on global forces as represented by McDonalds. (Watson, J.L. (2008)) According to Berry, some connections between globalization and acculturation exist (Mathur, A. (2012)). Acculturation evolved when contact among different cultures was recognized (Berry, p332). Globalization will lead to assimilation (which means that the strong dominance of one culture causes the loss of another culture, marginalization (which means non dominant culture gets destroyed and the members of this non dominant culture do not have any culture nexus to lead their life ahead), revitalization (when own culture was dominated but the returns) and separation (when the influences of the dominant culture is refuse by the non dominant culture by detaching from them). Berry used few examples to support this definition regarding globalization. First of all , we can establish two examples of strong influence on the culture which are Soviet Union and US Canada. Canada is greatly influenced by America culture. The impact of globalization on the US and Canada gave rise to the difference s that became greater between them which can be identified as some kind of separation and divergence. It was mentioned that the indigenous people in Canada still preserved their traditional culture but it is also believed that they are influenced by some dominate culture. With respect to Soviet Union, we can pose an example regarding culture loss, which is depicted by the fact how Estonia is influenced by Soviet Union. During this time Estonia was dominated in many sectors, for example, Estonian people developed a tendency to speak in Russian language and the economic strategy for both the nations was the same. But after the disappearance of Soviet Union, Estonia recovered and established their native culture. This can be posed as an example of revitalization. (Berry, J. W (2008)) Culture hybridization has connection with globalization (Ritzer, 2010).Hybridization implies new combinations of cultures which are known as heterogeneous mixture or heterogeneity. Creolization occurs when few cultures concoct and a new culture is created out of that. Glocalization can be defined as a mix of global and local cultures together. Both Creolization and Glocalization (Shamsuddoha, M. (n.d.)) are the parts of hybridization. It is required to denote that they together they result in no loss of the respective culture for one hundred percent. Hybridization can be best explained if a Russian person, living in UK dines at a Chinese restaurant. (Ritzer, G (2010)) According to Kalantzis, globalization of cars, brands and other products brought some advantages to the nations involved in such. à à n obvious benefitthat arises out of globalization is that there is a wide range of products which are available for choices for people. Another further positive aspect of this trend is that people can enjoy wide variety of things around the world and they can use the same things like IPhone. à à sarà à µsult. There is à à ° high possibility for all the people in the world to follow each other and share and explore each others cultures. à Ã
¾n the other hand, dà à µspite the above improvements, the trend of globalization also has certain cons. Globalization caused diversification of products across nations but it definitely could not suffice to the culture differentialism (Bhawuk, D. (2008)) which is because people may have the tendency to use the same range of products but it should not be ignored that each individual has different set of tastes and preferences which the aspect of globalization did not include or consider. à à s a result of globalization, people loose their traditions, forget their national identities, they overspend, lead unhealthy lifestyle, preferring McDonalds American style food and finally become similar to each other instead of sustaining diversity In conclusion, this is clear that the advantages of globalization in terms of cultural difference are outweighed by the disadvantages. (Wang, Y. (2007)). Thus, the impact of globalization on the culture disappearance cannot be simply answered as it has both aspect of cultural change and enhancement. When on one hand, globalization causes cultural imperialism, differentiation and transnationalism, on the other it enhances culture identity by pluralization, glocalization and institutionalization. (Sociology.emory.edu, 2015)It is difficult to exactly say which impact is touching the reality. But one can say that globalization may not totally causes a structural change in the cultures, what it can do is change, transform or alter certain aspects of culture to enhance its identity. (Nederveen Pieterse, 2004) Reference Berry, J. W (2008) Globalization and acculturation. International journal of intercultural relations, 32, pp. 328-336 Kalantzis, M. Cope, B. (2006). On globalization and diversity. Computers and Composition, 23 (4) , pp 402-411 (IMPROPER CITAION) Ritzer, G (2010). Globalization: a basic Text. Malden: Blackwell (IMPOPER CITATION) Watson, J.L. (2008). McDonalds in Hong Kong. In Lechner, F. J. Boli, J. (eds) The Globalization Reader: Third Edition. Malden: Blackwell, pp. 126-134 Nederveen Pieterse, J. (2004).Globalization and culture. Lanham, Md.: Rowman Littlefield. Shamsuddoha, M. (n.d.). Globalization to Glocalization: A Conceptual Analysis.SSRN Journal. Sociology.emory.edu, (2015).The Globalization Website - Issues. [online] Available at: https://sociology.emory.edu/faculty/globalization/issues05.html [Accessed 27 Feb. 2015]. Wang, Y. (2007). Globalization Enhances Cultural Identity. [online] Available at: https://www.uri.edu/iaics/content/2007v16n1/09%20Yi%20Wang.pdf. Nagla, B. (2010). Globalization and its Impact on Culture.Ques. - Jrnl. of UGC-ASC Nain., 4(1), p.1. Ammsa.com, (2015).Globalization blamed for cultural losses | Windspeaker - AMMSA: Indigenous news, issues and culture.. [online] Available at: https://www.ammsa.com/publications/alberta-sweetgrass/globalization-blamed-cultural-losses [Accessed 27 Feb. 2015]. Bhawuk, D. (2008). Globalization and indigenous cultures: Homogenization or differentiation?.International Journal of Intercultural Relations, 32(4), pp.305-317. Mathur, A. (2012). Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States.Journal of International Consumer Marketing, 24(5), pp.372-384.
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