Whispered Argumentative Essay Writing Work Samples Oregon Secrets

<h1> Whispered Argumentative Essay Writing Work Samples Oregon Secrets </h1> <h2> Understanding Argumentative Essay Writing Work Samples Oregon </h2> <p>Essay composing doesn't need to be hard. Regardless of whether it's a pugnacious or interpretive paper which you're composing, it is essential to build up an unmistakable postulation explanation and a conspicuous sound thinking. Our article administrations will ensure that you form an astonishing grant paper. </p> <p>There are a few fascinating and testing Shakespeare exposition points to pick from. So as to give an inside and out comprehension about the contentious exposition, it's smarter to inspect the absolute most prominent instances of factious article. To compose an extraordinary factious article, there are four principle areas of the exposition you're probably going to need to think about. In case you're composing a contentious exposition it's significant that you compose on a subject that you know about and you feel that you can prevail upon the crowd with your contentions. </p> <p>Your botches are difficult to spot while your papers keep on being new. Prior to finishing up the paper, it is indispensable to sum up with a solid accentuation regarding the matter. The themes for factious papers are regularly very plain as day they're basic comprehension. You could likewise observe exposition models. </p> <p>In the presentation, that is the absolute first section of the paper, Myrtle will need to explain the issue and express her position. The position isn't so Myrtle ought to incorporate inside her article. </p> <p>The issue here is that it takes such huge numbers of parts of paper to compose only 1 reading material. In the occasion the sections aren't efficient, you'll likely end up with an exposition that is befuddling instead of convincing and that is not what you might want! The up and coming barely any sections will make generally out of your exposition. </p> <p>You get your paper You get your paper. To form a solid contentious exposition, understudies should begin by acclimating themselves with some of the normal, and every now and again clashing, positions on the examination point so they can compose an informed paper. In a perfect world, a perfect article should go by means of at least three special drafts before accommodation. Regardless of the amount or sort of research included, contentious expositions must set an unmistakable theory and follow sound thinking. </p> <p>Understanding how to form a solid contentious paper will assist you with propelling your own special pugnacious reasoning. Exposition composing in essence is no basic undertaking to do. A factious article is a composing piece planned to convince an individual to accept the way that you do. Composing a contentious paper is an ability that anybody in school should know, despite the fact that it tends to be valuable outside the homeroom, as well. </p& gt; <h2>The Little-Known Secrets to Argumentative Essay Writing Work Samples Oregon </h2> <p>All email transportation and conveyance administrations are accessible absolutely at no expense. It is quite often better to think about numerous sources. Glance through the rundown of subjects mindfully and begin causing a psychological assortment of the proof it's conceivable to use on points you to like. Your rundown is possibly going to flexibly you with a migraine in the event that you don't find a solution for end your issues. </p> <p>To give a sound structure you'll require in any event three supporting realities to back this up. Despite the fact that both work to the improvement of a business, the wide uniqueness has the ability to prompt a lot of resentment and terrible vibes. At whatever point a worker can't enjoy the client's needs without anyone else, they have to in every case warm exchange the client. There are specific basic components that point to the bore and estimation of the papers. </p> <p>A far reaching contention As referenced previously, a contention shouldn't be formal. The exposition should drive you to resemble a genuine master, who can see the have any kind of effect from different edges and find the advantages and imperfections in it. Indeed, even at whatever point you have the realities to definitively demonstrate your contention it is significant to set them into words. You must be agreed once you express the contention theme. </p> <h2> What to Do About Arg umentative Essay Writing Work Samples Oregon</h2> <p>You may likewise need to fuse a short conversation of more research which ought to be finished considering your work. Outside the working environment, you may need to make an appeal to your local affiliation. Following that, you should give understudies a progressively refined present about organizing a contention. A paper contending that private enterprise is the perfect framework since it's the main money related framework which has truly brought about across the board flourishing over the long haul. </p>

The Pros and Cons of Using a Pricing Custom Floaty Writing Pen

The Pros and Cons of Using a Pricing Custom Floaty Writing PenPeople who love the art of writing love to use a pricing custom flat writing pen. This is one of the best options to write your thoughts on a white or black piece of paper. It is one of the best writing tools that is available in the market today.The most important thing about using this writing device is that it is water-proof. This means that you can do all the writing that you want inside your home and at the same time it will not be damaged. It also does not require much maintenance.There are several advantages of using this writing pen. One of the major advantages is that you can easily write in any part of the body. It can be used to write in the back, arms, legs, face, and even your fingertips.When you are using this writing device, you can have it in various shapes. You can choose one that you prefer for your style. There are the italic, capital, bold, normal, landscape, and even calligraphy.The pen comes in differ ent colors. This will make your writing style that much more unique. It is also very easy to clean up the pen after you finished writing.The pricing custom floaty writing pen is easy to maintain. You do not need to wash it everyday to make it last longer. It is a good idea to use this pen if you are going to be in your office for long hours.If you have a friend who is in the office, then you can go out with them and use your writing pen to write their name and address on the white board. This is something that you can be creative with. Since this writing device is available in many different colors, you will be able to use your creativity to come up with a design for your white board. Aside from this, you will be able to create a perfect drawing with your special design on the board.The price of this pen is quite cheap. It is not expensive at all. The price can be as low as twenty five dollars. Because it is so affordable, you will not find a better pen that can give you more featur es than this writing device.

How To Study Gatsby - Writing The Essay For The Great Gatsby Book

How To Study Gatsby - Writing The Essay For The Great Gatsby BookGatsby has a lot of great material, and one of the best is his famous work 'The Great Gatsby' by F. Scott Fitzgerald. The great thing about this book is that it was written during the great depression. It is very close to the real life situations that we had in those times. This made it a perfect book for the study.One of the great things about this book is that it includes great information from high school on the subject of relationships. During high school, teachers were a bit more opinionated than they are now. So if you wanted to learn how to deal with a couple, or to negotiate your way out of an argument, it would have been a very good idea to have done a high school level Gatsby essays. Your teacher could have helped you out. Your teacher will help you if you ask them.Sparknotes, in addition to helping you with reading the content in this book, is helping you with the essay topics. Sparknotes is very good at pick ing up on areas of the essays that you may not think are important. Many times these issues are overlooked and they become a huge hindrance. By studying Gatsby yourself, you can get into the best practices, without having to repeat your whole book. It is not that difficult to do, you just need to read some of the techniques.Once you have a set of Gatsby essay topics, you can start making notes on them. You will know your level, once you have completed the book and you can mark down where you are. Just make sure you don't go past the first page. In addition to the Sparknotes tools you will also be able to find an excellent software program that will help you understand the structure of the text.A great way to get your own notes on the book is to go online and look at the information that has already been prepared. This will give you the proper information to get started. Just keep in mind that there are a lot of books that have been written on this topic, so you may have to revise so me of your notes a bit to make them more effective.There are some really good programs available that are much more thorough than Sparknotes. But even these programs are giving you a good foundation to write your Gatsby essay topics. As long as you are committed to writing the best book you can be, you will find a good guide. The good thing about the internet is that there are a lot of other people who have already done the research, so they can offer up their solutions. So be sure to take advantage of this opportunity.As you progress through the materials in the book, you will notice that there are a lot of topics covered on Sparknotes. In many cases these topics are harder to understand, but you will find that they will help you be a better writer. At the end of the day, you will find yourself reaping the benefits of all your hard work. It is better to use the internet for your source, rather than relying on printed material.

Coming of Age in Mississippi vs. The Jungle Paper

Coming of Age in Mississippi vs. The Jungle Paper There is an argument that states that Anne Moodys tale in Coming of Age in Mississippi is a more optimistic tale then that of Jurgis Rutkis in The Jungle and vice versa. This is not the case. When you take the time to analyze both story, you come to find that both have the same pessimistic core. The only difference is the character Jurgis was optimist throughout most of the beginning despite his circumstances yet in the end he loses all hope while Anne throughout was a realist who was determined to succeed. I feel that Anne Moody story is a blunt open description of how hard live was for Blacks. Anne never minced words when it came to the events that took place in her life; a lot†¦show more content†¦She was determined to seek out equality. These realities started when she became aware of the differences in how Blacks are treated with in their race how light skinned were treated better than dark skinned. Raymond was going with a yellow woman at the same time he was going with Mama. All of his people wanted him to marry her. They didnt want him to marry Mama, who wasnt yellow and who was stuck with the three of us. This type of racism is prevalent in the south during the pre Civil Rights period. Ms. Moody learns how badly White People can treat Black by the death of Emmit Till. When faced with the facts of Moodys life, it is not hard to figure out where the inspiration and optimism comes in to play. A person can find hope when thinking about the dedication and diligence she took in being a good student from elementary through high school. The optimism comes from looking at how she scrapes together the money it took to go to college. Even though she might have grown up with a hard life, she fought for different ways to better it. Her diligence to have a better life is best described by her commitment to the Civil Rights movement. She was willing to go the distance to get the equal rights she felt was owed to her. Look at how Moody kept pressing to get blacks in Mississippi to register to vote. At the time, little more the 5% of African Americans in Mississippi were registered voters. This is in large partShow MoreRelatedAmerican History Eoc Study Guide5327 Words   |  22 Pagessame product. (pg. 468) 6) Armor Swift Meatpackers: Armor and Swift owned the two largest meat packaging plants during the cattle boom in Chicago. Armor was the first to can meat and Swift invented the refrigerated boxcar. 7) New Immigrants vs. Old Immigrants: New immigrants came from South and East Europe countries like Italy and Greece. They did not speak English and were Catholics, Jews, and Orthodoxies. Old immigrants came from North and West European countries like England and IrelandRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesEdition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publicationRead MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of MajorRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesor all caps. Library of Congress Cataloging-in-Publication Data Managing information technology / Carol V. Brown . . . [et al.]. — 7th ed. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-13-214632-6 (alk. paper) ISBN-10: 0-13-214632-0 (alk. paper) 1. Management information systems. I. Brown, Carol V. (Carol Vanderbilt), 1945T58.6.M3568 2012 658.4038011—dc22 2010048598 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-214632-0 ISBN 13: 978-0-13-214632-6 BRIEF CONTENTS ChapterRead MoreProject Mgmt296381 Words   |  1186 Pages11.4 Risk assessment 11.5 Risk responses (.2–.1.2) 11.6 Risk register 7.1.2.5 PERT analysis 7.1.2.6.3 Contingency reserves 7.3.3.4 Change control management G.7 Culture awareness 1.4.4 Project offices 8.1.2 Continuous improvement 5.1 Requirements vs. actual [5.3] Chapter 17 Agile PM 6.1.2.2 Rolling wave This page intentionally left blank Project Management The Managerial Process The McGraw-Hill/Irwin Series Operations and Decision Sciences OPERATIONS MANAGEMENT Beckman

Globalization Results in the Disappearance of Different Cultures

Question: Describe about the essay Globalization results in the disappearance of different cultures? Answer: Globalization is one of discussed topic these days. People across the nations are becoming indistinguishable in many ways: food habits, standard of living and as a result of this many new cultures are generated. The aim of this essay is to assess the changes in cultures with respect to globalization and discuss about the purpose of this culture changes and to what extent the changes within the society as well as across nations are occurring. Some relevant examples of globalization will be discussed in this essay. (Nagla, B. (2010)). According to Watson (2008) it is quite evident that that McDonalds, a famous fast food chain of restaurants in Hong Kong can be taken up as an example of globalization and transnational culture. People in Hong Kong have adopted to this kind of food which more like American style breakfast of eggs, muffins, pancakes and hash brown potatoes but the people of Hong Kong do not consume it as whole me. This is because they find the food served by the McDonalds more like snacks. McDonalds has also changed citizen of Hong Kong views and opinion in some areas, for example people who serve in McDonalds greet and serve their customers with a smile which is something that usually people dont receive this on shopping from any other outlet. In 1977, McDonalds took an initiative towards cleanliness and was successful in that. The toilets in the McDonalds outlet were cleaner than the washrooms of any other houses in the vicinity. We can interpret this type of behavior as the borrowed habits probably from the Western Culture. (Ammsa.com, (2015)) With the advent of McDonalds the lifestyle and food habits changed and his do not evolve conflict with the old tradition but if native tradition comes in conflict with the some kind of innovation- many people will tend to take the side of the primordial tradition. According to me, Watson has indicated areas where traditional customs have been influenced by McDonalds, he is of the opinion that they are not co mpletely overtaken and this may exert some pressure back on global forces as represented by McDonalds. (Watson, J.L. (2008)) According to Berry, some connections between globalization and acculturation exist (Mathur, A. (2012)). Acculturation evolved when contact among different cultures was recognized (Berry, p332). Globalization will lead to assimilation (which means that the strong dominance of one culture causes the loss of another culture, marginalization (which means non dominant culture gets destroyed and the members of this non dominant culture do not have any culture nexus to lead their life ahead), revitalization (when own culture was dominated but the returns) and separation (when the influences of the dominant culture is refuse by the non dominant culture by detaching from them). Berry used few examples to support this definition regarding globalization. First of all , we can establish two examples of strong influence on the culture which are Soviet Union and US Canada. Canada is greatly influenced by America culture. The impact of globalization on the US and Canada gave rise to the difference s that became greater between them which can be identified as some kind of separation and divergence. It was mentioned that the indigenous people in Canada still preserved their traditional culture but it is also believed that they are influenced by some dominate culture. With respect to Soviet Union, we can pose an example regarding culture loss, which is depicted by the fact how Estonia is influenced by Soviet Union. During this time Estonia was dominated in many sectors, for example, Estonian people developed a tendency to speak in Russian language and the economic strategy for both the nations was the same. But after the disappearance of Soviet Union, Estonia recovered and established their native culture. This can be posed as an example of revitalization. (Berry, J. W (2008)) Culture hybridization has connection with globalization (Ritzer, 2010).Hybridization implies new combinations of cultures which are known as heterogeneous mixture or heterogeneity. Creolization occurs when few cultures concoct and a new culture is created out of that. Glocalization can be defined as a mix of global and local cultures together. Both Creolization and Glocalization (Shamsuddoha, M. (n.d.)) are the parts of hybridization. It is required to denote that they together they result in no loss of the respective culture for one hundred percent. Hybridization can be best explained if a Russian person, living in UK dines at a Chinese restaurant. (Ritzer, G (2010)) According to Kalantzis, globalization of cars, brands and other products brought some advantages to the nations involved in such. à Ã‚ n obvious benefitthat arises out of globalization is that there is a wide range of products which are available for choices for people. Another further positive aspect of this trend is that people can enjoy wide variety of things around the world and they can use the same things like IPhone. à Ã‚ sarà Ã‚ µsult. There is à Ã‚ ° high possibility for all the people in the world to follow each other and share and explore each others cultures. à Ã… ¾n the other hand, dà Ã‚ µspite the above improvements, the trend of globalization also has certain cons. Globalization caused diversification of products across nations but it definitely could not suffice to the culture differentialism (Bhawuk, D. (2008)) which is because people may have the tendency to use the same range of products but it should not be ignored that each individual has different set of tastes and preferences which the aspect of globalization did not include or consider. à Ã‚ s a result of globalization, people loose their traditions, forget their national identities, they overspend, lead unhealthy lifestyle, preferring McDonalds American style food and finally become similar to each other instead of sustaining diversity In conclusion, this is clear that the advantages of globalization in terms of cultural difference are outweighed by the disadvantages. (Wang, Y. (2007)). Thus, the impact of globalization on the culture disappearance cannot be simply answered as it has both aspect of cultural change and enhancement. When on one hand, globalization causes cultural imperialism, differentiation and transnationalism, on the other it enhances culture identity by pluralization, glocalization and institutionalization. (Sociology.emory.edu, 2015)It is difficult to exactly say which impact is touching the reality. But one can say that globalization may not totally causes a structural change in the cultures, what it can do is change, transform or alter certain aspects of culture to enhance its identity. (Nederveen Pieterse, 2004) Reference Berry, J. W (2008) Globalization and acculturation. International journal of intercultural relations, 32, pp. 328-336 Kalantzis, M. Cope, B. (2006). On globalization and diversity. Computers and Composition, 23 (4) , pp 402-411 (IMPROPER CITAION) Ritzer, G (2010). Globalization: a basic Text. Malden: Blackwell (IMPOPER CITATION) Watson, J.L. (2008). McDonalds in Hong Kong. In Lechner, F. J. Boli, J. (eds) The Globalization Reader: Third Edition. Malden: Blackwell, pp. 126-134 Nederveen Pieterse, J. (2004).Globalization and culture. Lanham, Md.: Rowman Littlefield. Shamsuddoha, M. (n.d.). Globalization to Glocalization: A Conceptual Analysis.SSRN Journal. Sociology.emory.edu, (2015).The Globalization Website - Issues. [online] Available at: https://sociology.emory.edu/faculty/globalization/issues05.html [Accessed 27 Feb. 2015]. Wang, Y. (2007). Globalization Enhances Cultural Identity. [online] Available at: https://www.uri.edu/iaics/content/2007v16n1/09%20Yi%20Wang.pdf. Nagla, B. (2010). Globalization and its Impact on Culture.Ques. - Jrnl. of UGC-ASC Nain., 4(1), p.1. Ammsa.com, (2015).Globalization blamed for cultural losses | Windspeaker - AMMSA: Indigenous news, issues and culture.. [online] Available at: https://www.ammsa.com/publications/alberta-sweetgrass/globalization-blamed-cultural-losses [Accessed 27 Feb. 2015]. Bhawuk, D. (2008). Globalization and indigenous cultures: Homogenization or differentiation?.International Journal of Intercultural Relations, 32(4), pp.305-317. Mathur, A. (2012). Consumer Acculturation in the Age of Globalization: A Study of First-Generation Indian Immigrants in the United States.Journal of International Consumer Marketing, 24(5), pp.372-384.

Identify and Describe at Least Six Markwt Segments free essay sample

Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product, the opinions of friends, direct dealings with the company, and the advertising and other representations of the company. Irrespective of whether a business customers are consumers or organisations, it is the job of marketers to understand the needs of their customers. In doing so they can develop goods or services which meet their needs more precisely than their competitors. The problem is that the process of buying a product is more complex than it might at first appear. Customers do not usually make purchases without thinking carefully about their requirements. Wherever there is choice, decisions are involved, and these may be influenced by constantly changing motives. We will write a custom essay sample on Identify and Describe at Least Six Markwt Segments or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The organisation that can understand why customers make decisions such as who buys, what they buy and how they buy will, by catering more closely for customer’s needs, become potentially more successful. Term buyer are ones who purchases goods or services; also called customer. A consumer makes purchases for his or her own use or purpose. A professional buyer makes bulk purchases on behalf of a retailer or wholesaler. A media buyer purchases media space or time for an advertiser. Factors That Influence Consumer Purchasing Decisions Factors that influence consumer purchasing decisions are price, income, credit facilities, reference groups, and need satisfaction, (uPublish. info, 2005-2012). I believe a factor that is most important is the ‘needs satisfaction. ’ According to uPublish. nfo, 2005-2012, Maslow’s theory of motivation suggests that human beings seek to satisfy lower needs and then the higher needs: 1. Physiological needs- this includes the basic needs such as food and shelter 2. Safety- this include shelter and the needs to protect one from danger 3. Affection- these are the needs for one to belong to certain groups or family 4. Self-esteem- these are th e needs for recognition and dignity 5. Self-actualization- these are the needs to realize our full potential As we saw fuel prices rise, there was less traveling involved, thus this affected airline companies and vacation destinations. For the most part, people need to feel secure with basic needs, such as food, shelter, gas, etc. before making big purchasing decisions. A bad example of this would be the housing market. Many banks were lending money to people who could not afford to make the monthly payments. I do not know whether the people knew this or the bankers convinced them they could make the payments. Somewhere they must have felt ‘secure. ’ Some factors markets can be segmented are environment, demographic, and culture. For example, it does not snow where I live and it is about 100 degrees until winter. There have been some years where we are wearing flip-flips and shorts in December. It would be ridiculous to have ski wear or extreme winter clothing here. Another example is, Whole Foods Market. Market segment Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics. Market Segmentation  ¦Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. A market segment is a small unit within a large market comprising of like-minded individuals.  ¦One market segment is totally distinct from the other segment.  ¦A market segment comprises of individuals who think on the same lines and have similar interests.  ¦The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the marke t into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would obviously not work in case of females. A woman would not purchase a product meant for males and vice a versa. The segmentation of the market as per the gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would obviously be different than kids. Age group (0 10 years) Toys, Nappies, Baby Food, Prams Age Group (10 20 years) Toys, Apparels, Books, School Bags Age group (20 years and above) Cosmetics, Anti-Ageing Products, Magazines, apparels and so on Income Marketers divide the consumers into small segments as per their income. Individuals are classified into segments according to their monthly earnings. The three categories are: * High income Group * Mid Income Group * Low Income Group Stores catering to the higher income group would have different range of products and strategies as compared to stores which target the lower income group. Pantaloons, Carrefour, Shopper’s stop target the high income group as compared to Vishal Retail, Reliance Retail or Big bazaar who cater to the individuals belonging to the lower income segment. Marital Status Market segmentation can also be as per the marital status of the individuals. Travel agencies would not have similar holiday packages for bachelors and married couples. Occupation Office goers would have different needs as compared to school / college students. A beach house shirt or a funky T Shirt would have no takers in a Zodiac Store as it caters specifically to the professionals. Types of Market Segmentation  ¦Psychographic segmentation The basis of such segmentation is the lifestyle of the individuals. The individual’s attitude, interest, value help the marketers to classify them into small groups.  ¦Behaviouristic Segmentation The loyalties of the customers towards a particular brand help the marketers to classify them into smaller groups, each group comprising of individuals loyal towards a particular brand.  ¦Geographic Segmentation Geographic segmentation refers to the classification of market into various geographical areas. A marketer can’t have similar strategies for individuals living at different places. Nestle promotes Nescafe all through the year in cold states of the country as compared to places which have well defined summer and winter season. McDonald’s in India does not sell beef products as it is strictly against the religious beliefs of the countrymen, whereas McDonald’s in US freely sells and promotes beef products. Criteria for selecting Market Segments Measurable A segment should be measurable. It means you should be able to tell how many potential customers and how many businesses are out there in the segment. Accessible A segment should be accessible through channels of communication and distribution like: sales force, transportation, distributors, telecom, or internet. Durable Segment should not have frequent changes attribute in it. Substantial Make sure that size of your segment is large enough to warrant as a segment and large enough to be profitable Unique Needs Segments should be different in their response to different marketing efforts (Marketing Mix). Consumer and business markets cannot be segmented on the bases of same variables because of their inherent differences. Bases for Consumer Market Segmentation There are number of variables involved in consumer market segmentation, alone and in combination. These variables are:  ¦ Geographic variables  ¦ Demographic variables  ¦ Psychographic variables  ¦ Behavioural variables Geographic Segmentation In geographical segmentation, market is divided into different geographical units like:  ¦ Regions (by country, nation, state, neighbourhood)  ¦ Population Density (Urban, suburban, rural)  ¦ City size (Size of area, population size and growth rate)  ¦ Climate (Regions having similar climate pattern) A company, either serving a few or all geographic segments, needs to put attention on variability of geographic needs and wants. After segmenting consumer market on geographic bases, companies localize their marketing efforts (product, advertising, promotion and sales efforts). Demographic Segmentation In demographic segmentation, market is divided into small segments based on demographic variables like:  ¦ Age  ¦ Gender  ¦ Income  ¦ Occupation  ¦ Education  ¦ Social Class  ¦ Generation  ¦ Family size  ¦ Family life cycle  ¦ Home Ownership  ¦ Religion  ¦ Ethnic group/Race  ¦ Nationality Demographic factors are most important factors for segmenting the customers groups. Consumer needs, wants, usage rate these all depend upon demographic variables. So, considering demographic factors, while defining marketing strategy, is crucial. Psychographic Segmentation In Psychographic Segmentation, segments are defined on the basis of social class, lifestyle and personality characteristics. Psychographic variables include:  ¦ Interests  ¦ Opinions  ¦ Personality  ¦ Self Image  ¦ Activities  ¦ Values  ¦ Attitudes A segment having demographically grouped consumers may have different psychographic characteristics. Behavioural Segmentation In this segmentation market is divided into segments based on consumer knowledge, attitude, use or response to product. Behavioural variables include:  ¦ Usage Rate  ¦ Product benefits  ¦ Brand Loyalty  ¦ Price Consciousness  ¦ Occasions (holidays like mother’s day, New Year and Eid)  ¦ User Status (First Time, Regular or Potential) Behavioural segmentation is considered most favourable segmentation tool as it uses those variables that are closely related to the product itself. Bases for Business Market Segmentation Business market can be segmented on the bases consumer market variables but because of many inherent differences like  ¦ Businesses are few but purchase in bulk  ¦ Evaluate in depth  ¦ Joint decisions are made Business market might be segmented on the bases of following variables:  ¦ Company Size: what company sizes should we serve?  ¦ Industry: Which industry to serve?  ¦ Purchasing approaches: Purchasing-function organization, Nature of existing relationships, purchase policies and criteria.  ¦ Product usage  ¦ Situational factors: seasonal trend, urgency: should serve companies needing quick order deliver, Order: focus on large orders or small. Geographic: Regional industrial growth rate, Customer concentration, and international macroeconomic factors. Explain why the different types of target consumers are chosen for different? As discussed earlier, the countrys consumers can be divided into so many different consumer groups. Based on which consumer groups they li e in, the consumers will have different needs. Also they will find different things that appeal to them. So before you launch a marketing campaign, you need to identify which set of people does your business cater to? What we mean by this is that you need to know who your customers are? What kind of life do they live? Who influences their buying decision? What kinds of media are they exposed to? How much purchasing power do they have? Etc. Knowing this information, you can target your marketing campaign to appeal especially to this group of customers you have chosen. Many a times, you may find that the product or service you are offering is consumed by not only one group of people. You may find that your product has many varied uses and hence has many varied possible consumers. Because of this you may want to choose more than one group of people as your target market. Your marketing strategy will fail if you try to be everything to everybody. When you make a marketing strategy you have to choose only one group of people and design your marketing strategy so that it appeals to the group you have selected. If you have many groups of people to choose from, choose only the group of people that you can best cater too and will offer you the best opportunities to grow. For example, if you are a small firm that makes women’s perfumes, your target market could be teenage girls, house wives, rich women who can fford to spend highly on perfumes and other such accessories etc. You could choose any one of these customer groups as your target market. Suppose you choose the rich women group then your marketing plan will be designed to appeal to rich women. The price of your perfume will be high. Your ads will be designed to appeal to rich women etc. These ads cannot simultaneously appeal to younger middle class women also. If you come up with a marketing strategy to appeal to more than one target group of customers, your strategy will not be effective. Your sales will be eaten away by specialist products or specialist marketing strategies. Just consider the case of shampoo. If someone is looking for a shampoo to deal with their dandruff problem, they are more likely to buy a shampoo which says Anti-dandruff shampoo than a shampoo that says, Hair shine, Hair strength and Anti-Dandruff shampoo. This point will be explained later again in more detail. The thing to understand is that the first step to making a marketing strategy is to select the â€Å"target market† for who the marketing campaign is to be designed.

Summary of WeVe Got Mail Always Essays

Summary of WeVe Got Mail Always Essays Summary of WeVe Got Mail Always Paper Summary of WeVe Got Mail Always Paper Email has become so entrenched in our lives that it has become the common mode of communication in the workplace, and for some, it has become a lifeline to the world as well. Many of us can hardly imagine life without it. That email enhances as well as complicates our daily business is a given. In Weve Got Mail- Always, Andrew Leonard discusses how email saves time and wastes it, makes life simpler and more complicated, brings us together and pushes us apart. (240-243) E-mail, cant live with it, cant live without it. Con artists and real artists, advertisers and freedom fighters, lovers and sworn enemiestheyve all flocked to e-mail as they would to any new medium of expression. E-mail is convenient, saves time, brings us closer to one another, helps us manage our ever-more-complex lives. Books are written, campaigns conducted, crimes committedall via e-mail. But it is also inconvenient, wastes our time, isolates us in front of our computers and introduces more complexity into our already too-harried lives. To skeptics, e-mail is just the latest chapter in the evolving history of human communication. A snooping husband now discovers his wifes affair by reading her private e-mailbut he could have uncovered the same sin by finding letters a generation ago. Yet e-mailand all online communicationis in fact something truly different; it captures the essence of life at the close of the 20th century with an authority that few other products of digital technology can claim. Does the pace of life seem ever faster? E-mail simultaneously allows us to cope with that acceleration and contributes to it. Are our attention spans shriveling under barrages of new, improved forms of stimulation? The quick and dirty e-mail is made to order for those whose ability to concentrate is measured in nanoseconds. If we accept that the creation of the globe-spanning Internet is one of the most important technological innovations of the last half of this century, then we must give e-mailthe living embodiment of human connection across the Netpride of place. The way we interact with each other is changing; e-mail is both the catalyst and the instrument of that change.